Digital Signage Advertising is defined as the use of digital knowledge and technology to periodically send messages and display images in public places for a group or specific audiences of people. This industry has emerged via the convergence of information technology, electronic display devices, and the media industry.
For smart advertising, there are two important and comprehensive concepts that need to be defined: digital display and signage. The display includes signboards, LCDs, video projectors, plasma, and other public display equipment.
The intelligent advertising system should display content distributed from a central base over an unlimited number of displays, and manage and monitor it at any moment. The content displayed on display panels can be of all kinds of digital content, including HD/SD movie, promotional teaser, Flash and PowerPoint files, subtitles and all other display formats, photos, site, news headlines, traffic displays, air pollution, and urban maps, the content of which can be managed easily and remotely by the Control and Monitoring Center. This management should be in such a way that each monitor can edit content from the control center at the moment and without any use restriction.